People

A headshot photo of Dr. Jacob Rohde.

Jacob Rohde, PhD, MPH

Assistant Professor, Department of Allied Health Sciences

Dr. Rohde’s research focuses on health communication and behavioral science, particularly in areas related to cancer prevention. His work investigates how theory-informed messages and interventions can be most effectively used to discourage harmful behaviors, such as tobacco use and alcohol consumption. Dr. Rohde’s research also examines how digital technologies and social networks influence health outcomes. Dr. Rohde earned his Ph.D. from the University of North Carolina at Chapel Hill. He also holds an M.P.H. from Harvard University, an M.A. from Boston University, and a B.A. from the University of Wisconsin at Milwaukee.

Sites: Google Scholar | BlueSky | PubMed | GitHub

Lab members

Graduate students

List of People
NameDepartmentResearch Interests
Yuzhi (Jude) LuCommunication
Message design, narrative persuasion, AI-generated content
Karen ShalevCommunication
Strategic communication, health communication

Undergraduate students

List of People
NameDepartmentResearch Interests
Priya BonguAllied Health Sciences
Economic determinants of health, alcohol-related cancer prevention, community health
Charli HughesComputer Science
Social determinants of health, cancer education and prevention, community health
Melody KettleNutritional Sciences
Social factors of health, oral cancer and nutrition, autoimmunity