Jacob Rohde, PhD, MPH
Assistant Professor, Department of Allied Health Sciences
Dr. Rohde’s research focuses on health communication and behavioral science, particularly in areas related to cancer prevention. His work investigates how theory-informed messages and interventions can be most effectively used to discourage harmful behaviors, such as tobacco use and alcohol consumption. Dr. Rohde’s research also examines how digital technologies and social networks influence health outcomes. Dr. Rohde earned his Ph.D. from the University of North Carolina at Chapel Hill. He also holds an M.P.H. from Harvard University, an M.A. from Boston University, and a B.A. from the University of Wisconsin at Milwaukee.
Sites: Google Scholar | BlueSky | PubMed | GitHub
Lab members
Graduate students
| Name | Department | Research Interests |
|---|---|---|
| Yuzhi (Jude) Lu | Communication | Message design, narrative persuasion, AI-generated content |
| Karen Shalev | Communication | Strategic communication, health communication |
| Caroline Tadala Khombe | Allied Health Sciences | |
| Lexi Trojahn | Allied Health Sciences | Women’s health, social networks; health education |
Undergraduate students
| Name | Department | Research Interests |
|---|---|---|
| Charli Hughes | Computer Science | Social determinants of health, cancer education and prevention, community health |
| Melody Kettle | Nutritional Sciences | Social factors of health, oral cancer and nutrition, autoimmunity |